BIRTH 2005 / BUSINESS RELEASE 2020
"Never Freeze" was created by me; Talan! This brand is for youth. In this world, youths have many distractions when trying to gain success. Therefore, “Never Freeze” is more than a brand, it’s an expression. “Never Freeze” means to never give up on your goals, think positive and never stop doing what you do. “Never freeze up". You should always stay focus, hustle doing what you love and motivate others. The colorful logos were created to showcase all colors and give the youth that one brand they can “WEAR WITH ANYTHING”.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™